Free tool
Free AI SEO audit and website checker Most audits count tags. This one reads the page.
Paste a URL. You get the measured checks every crawler runs — and then the part they cannot do: whether the page answers what the person searching actually wanted, and what it would have to say to win.
One page at a time — the one you want to rank. No sign-up, and nothing to install.
What it looks at
Two halves, and only one of them is arithmetic.
The measured half
Around twenty checks that have a right answer: indexability and robots rules, canonical, sitemap, title and description length, heading order, alt coverage, internal links, structured data, the mobile viewport, Open Graph, and Core Web Vitals measured by Google on real Chrome users.
This half costs nothing to produce, which is why there is no limit on it. It is also the half every other free tool already does correctly — we are not pretending it is the interesting part.
The read
A model reads the page the way a person would and answers what a crawler cannot: who this is written for, which single search it is closest to winning, the questions a reader still has at the bottom, and which sentences are taking up room without saying anything.
It is also told to say the uncomfortable thing — that the page does not need SEO work, that the real problem is the offer, or that the page should not exist. Every report has that section. It is the only part we would remove if this were a sales tool.
Before you act on it
A clean audit is not the same as ranking.
On-page work sets a ceiling, not a position. It decides whether you are allowed to rank. Whether you do comes down to whether anyone links to you and whether your page answers the question better than the ones already above it. We have watched technically perfect pages sit on page four for months.
This reads one page. Most small-site problems are site-shaped — twelve pages all half-answering the same question, none of them linked to each other. A single-page audit will not see that, and it is usually the thing that matters most.
It cannot see your data. Search Console knows what you actually get impressions for. That is free, it takes ten minutes to set up, and it will tell you more than any audit tool including this one. Do that first.
If you sell locally, this is the wrong list. For a business whose customers are within twenty kilometres, a verified Google Business Profile with real photos and real reviews outranks everything on this page. No code involved, and we cannot do it for you.
Questions
The ones worth asking about a free tool.
- Is this actually free, or free until it matters?
- Free. There is no account, no card and no trial. The measured half of the report costs us nothing to produce, so there is nothing to meter. The deep read costs us real money per report and asks for an email — that one is the trade, and it is the only one.
- What can it not see?
- Anything that is not on the page. It cannot see your traffic, your rankings, who links to you, what your competitors earn, or what Google has actually indexed. Those live in Search Console and Analytics, and a tool that claims to know them from a URL is guessing. It also reads one page, not your whole site.
- How is this different from the other free audit tools?
- Most of them count tags. So does this one, and that part is not special — title length and alt attributes are arithmetic, and forty tools do it correctly. The difference is the second half: a model reads what the page actually says and tells you which search it could win, what a reader still wants to know at the bottom of it, and which sentences are taking up space. That is the part a crawler cannot do.
- Will fixing everything here get me to page one?
- Probably not, and you should be suspicious of anything that says otherwise. On-page work sets a ceiling — it decides whether you can rank. Whether you do is mostly about whether anyone links to you and whether your page answers the question better than the ones above it. If your page is technically clean and still invisible, the problem is not on this list.
- Do you sell SEO services?
- No. We build software — websites, e-commerce, custom systems, apps and automation. We built this because most of what an audit finds on a small business site is a build problem wearing an SEO costume: the page is slow, the structure is wrong, nothing is linked to anything. If that is what yours says, we can fix it. If it says your writing is thin, hire a writer, not us.
If the report says your site is slow, badly structured or hard to fix, that is a build problem.
That is the part we do. If it says your writing is thin or your offer is unclear, that is not a developer’s job and we would be the wrong people to pay for it.
Related reading: the writing and how we build sites.