SolutionsScale
Nobody downloads an app to find out whether they like you. They download it because they use you often enough that opening a browser has become the friction.
That is the honest test, and most businesses asking for an app do not pass it yet. A fast website on a phone does what they need at a fraction of the cost, and we will say so when that is the case.
When the test is passed — repeat customers, staff in the field, something that needs the camera, location or offline use — an app is the right tool, and it deserves to be built properly for both platforms.
Based in Delhi, working with businesses across the NCR — Noida, Gurugram, Ghaziabad, Faridabad — and remotely across India.
01
The businesses that get value from an app have a use that repeats, not a message to broadcast.
02
To look established. Because a competitor has one. To be "on their phone" — a website already is. For a business people contact a few times a year, an app is a cost with no audience: two app stores, updates every time Apple or Google change their rules, and a download most visitors will never make.
03
Usually one codebase for Android and iOS, with a cross-platform framework such as React Native or Flutter, which keeps the build and the maintenance to one team rather than two. Native code only where the app genuinely needs it. And the same backend as your website and systems, so the app is another door into one business rather than a separate one.
04
More than a website. Apple and Google change their requirements every year, and apps that fall behind are hidden from new users or removed. Phones and operating systems change, and every release goes through review. Budget for updates from the start, or the app quietly stops working on new phones within a year or two.
Recognisable when
Questions we get
A website, almost always. It costs less, it is found through search, and it tells you whether people come back often enough to want an app. Build the app when the website's repeat visitors are the ones asking for it.
In India most people are on Android, so if you must choose one it is usually Android first. But a cross-platform build often makes both nearly as cheap as one, and some of your most valuable customers are likely on iPhone.
More than the equivalent website, and the gap is in what happens after launch: two stores, yearly platform changes, and the backend it depends on. A focused app with a handful of screens is a modest project; one with payments, maps, chat and an admin panel is a large one. We scope the first release small and grow it from real use.
Often, yes. We read the code first and tell you honestly whether it is worth continuing or cheaper to rebuild — which is sometimes the uncomfortable answer.
Where to start
The first conversation is about understanding what is not working, not scoping a build. Sometimes the answer is much smaller than expected, and occasionally it is not software at all.
